Fred Perry has always been different. 

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 
The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. 


E-Commerce

Fred Perry

Fred Perry's headquarters in London, United Kingdom

This department focuses on strategic initiatives to drive growth and establish partnerships.

Business Development

The Sales Team at Fred Perry is responsible for driving revenue and expanding market presence through strategic partnerships and direct customer engagement. This team collaborates closely with wholesale and retail partners, providing support and insights to enhance sales performance. They also focus on business development initiatives, ensuring the iconic Fred Perry brand reaches diverse demographics while maintaining its heritage and appeal in the competitive fashion landscape.

Sales Team

The Product Development Team at Fred Perry is responsible for transforming innovative design concepts into market-ready products. This dynamic group of designers and product managers collaborate to create and refine apparel, footwear, and accessories that embody the brand's unique heritage and appeal to diverse youth subcultures. By blending creativity with practical development processes, the team ensures that each item not only reflects Fred Perry's iconic style but also meets the highest standards of quality and functionality.

Product Development Team

This department oversees the daily operations and performance of retail stores, ensuring effective management and customer service.

Retail Management

The Marketing Team at Fred Perry is dedicated to elevating the brand's iconic status through innovative digital and e-commerce strategies. They focus on developing compelling campaigns that connect with youth subcultures while overseeing the brand's online presence and customer engagement initiatives. By blending creative content with data-driven insights, the team ensures that Fred Perry's heritage and unique identity resonate within contemporary markets, reinforcing its role as a symbol of style and authenticity.

Marketing Team

The Operations Team at Fred Perry is responsible for ensuring the seamless execution of production, planning, and logistics processes, integrating financial oversight and technical support to maintain the brand's heritage of quality and innovation. This team collaborates across departments to optimize inventory management, enhance e-commerce functionalities, and streamline retail operations, all while upholding the brand's iconic status in both sportswear and streetwear.

Operations Team

The Data and Analytics Team at Fred Perry leverages data to drive business insights and strategic decision-making. By analyzing customer behavior and market trends, they support product development and marketing initiatives, ensuring the brand remains relevant to its diverse audience. The team's efforts optimize operational efficiency and financial planning, ultimately enhancing the overall brand experience and maintaining Fred Perry's iconic status in the fashion industry.

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Other teams

Sales Team

Product Development Team

Retail Management

Marketing Team

Operations Team

Data and Analytics Team