Craig Viera

Creative Director at Freddie Mac

Craig Viera currently serves as the Creative Director at Freddie Mac, a position held since November 2018, where responsibilities include leading integrated advertising campaigns, providing creative direction for a diverse team, and managing content creation across various media. Prior to this role, Craig held several positions at HZDG from February 2014 to November 2018, culminating as Associate Creative Director, and included roles such as Lead Copywriter and Senior Writer & Content Strategist. Earlier experience includes teaching high school English at Baltimore City Public Schools and various positions related to media and program management at the University of Delaware. Craig earned a Bachelor of Arts in English Literature from the University of Delaware in 2012.

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