The FREE NOW group is the ride hailing joint venture from Daimler and BMW. It consists of the services mytaxi (9 European markets), beat (4 South American and 1 European market), Kapten (3 European markets), Clever (Romania) and hive (E-Scooter service in Portugal). 

Information Technology

Free Now Group

Free Now Group's headquarters in Hamburg, Germany

The Leadership Team at Free Now Group is responsible for setting the strategic direction of the company, ensuring operational efficiency across its diverse ride-hailing services. This team oversees key functional areas such as product development, marketing, finance, and engineering, driving innovation and fostering collaboration to enhance service delivery and customer satisfaction in the competitive mobility market.

Leadership Team

The Marketing team at Free Now Group is responsible for driving brand awareness and customer engagement across its diverse ride-hailing and mobility service offerings. They develop and execute strategic marketing campaigns, manage public relations efforts, and utilize data analytics to optimize performance. This team also focuses on regional marketing strategies, digital marketing initiatives, and talent acquisition branding to support the company’s growth in various international markets.

Marketing

The Engineering team at Free Now Group is responsible for designing and developing robust software solutions that enhance the user experience across its diverse ride-hailing and mobility services. This team, comprising senior engineers and managerial leaders, focuses on building scalable backend systems, innovative mobile applications, and advanced data processing capabilities to support operations in multiple European and South American markets. Their collaborative efforts drive the continuous improvement and integration of technology across the company's platforms, ensuring reliability, performance, and user satisfaction.

Engineering

The Product Management team at Free Now Group is responsible for defining and driving the strategic direction of the company's ride-hailing and mobility services across diverse markets. This team collaborates closely with design and research to enhance user experience, optimize marketplace pricing, and integrate fintech solutions, ensuring that products not only meet customer needs but also align with the overall business objectives. They work cross-functionally to prioritize features, manage product roadmaps, and deliver innovative solutions that enhance the customer journey and drive business growth.

Product Management

The Operations and Compliance team at Free Now Group ensures that all ride-hailing services operate efficiently while adhering to regulatory standards and policies. This team is responsible for overseeing risk management, procurement, supply operations, and data protection, as well as implementing strategies for fraud prevention. By streamlining operations across multiple markets, they help optimize service delivery and maintain compliance with legal and industry standards.

Operations and Compliance

The Data and Analytics team at Free Now Group leverages data-driven insights to optimize ride-hailing services and enhance customer experience across multiple markets. By analyzing operational metrics and consumer behavior, the team informs strategic decisions, drives product improvements, and supports targeted marketing initiatives, ensuring effective resource allocation and maximizing profitability within the joint venture.

Data and Analytics

The Sales and Business Development team at Free Now Group is focused on driving growth and expanding market presence across various regions. They engage in strategic partnerships, explore new business opportunities, and work on initiatives to enhance service offerings in the ride-hailing and mobility sectors. This team is essential in fostering relationships with key stakeholders and optimizing sales strategies to maximize revenue.

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