Jason Piggott

General Manager, Marketing at Freedom Australia

Jason Piggott is the current General Manager of Marketing at Freedom Australia. Prior to this, they worked as the Head of Food Service at Woolworths Limited from October 2015 to May 2017.

In their role as Head of Food Service, Jason was responsible for defining and developing the emerging food service category and operations within Woolworths supermarkets nationally. This included managing Woolworths Cafes (56 in total), refining the 'food for now' category strategy, and building business capability around food service to take advantage of future opportunities.

Jason's team was responsible for all aspects of the food service business, from product development and category management to implementation and execution. They worked closely with stakeholders across all business functions to deliver business plans and ensure successful outcomes.

Thanks to Jason's experience and expertise in the food service industry, they were able to successfully lead their team and contribute to the growth of Woolworths Limited.

Some of their coworkers include Debbie Ridling - Managing Director, New Zeeland, Gary Pitchford - Merchandise Director, and Arriane Bunquin - Executive Assistant. Some individuals on their team include Paula Mitchell - Head of Digital, Darija Djeric - Senior Manager, Brand Marketing. Their manager is Blaine Callard, Chief Executive Officer.



  • General Manager, Marketing

    Current role

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