Freedom Leisure
Peter Cheeseman is an accomplished professional with extensive experience in management within the leisure and health sectors. Currently serving as the National Commercial Manager for Freedom Leisure since January 2023, Peter also holds the position of Managing Director at My Health Revolution, a nutrition-led program aimed at helping individuals achieve their health and fat loss goals, which Peter founded in 2018. Previously, Peter contributed to Active Nation as Business Manager and Assistant Business Manager, and held several roles at GLL, including General Manager for multiple centers. Other notable experience includes managing a gym with Energie Fitness Franchise and working as Regional Events Manager at Everyone Active, where Peter successfully secured and delivered events across five large centers. Peter's leadership and operational acumen have consistently driven business growth and improved service standards.
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Freedom Leisure
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Freedom Leisure is one of the UK’s leading not-for-profit charitable leisure and cultural trusts. We operate over 100 leisure, cultural and entertainment venues across the UK. Our mission is to ‘improve lives through leisure’. We actively promote healthy lifestyles across the communities we serve. We provide high quality, affordable and accessible physical activity, mental health and social opportunities in local community facilities.