Marivic Alvior-Cruz

Marivic joined Freedom Trail Financial in 2021 and leads all our marketing and communication efforts. She is responsible for all educational materials, management of social media and digital platforms, and all aspects of communication outreach. Marivic works closely with Beata to ensure that we are providing our clients with the most up-to-date information.

Prior to joining us, Marivic’s roles included extensive experience in product management with Wells Fargo Bank, where she discovered her passion for marketing. After 13 years with Wells Fargo, she decided to pursue other areas of her life and moved from the Bay Area to Boston. Holding her passion for marketing close to her heart, she honed in on her skills and diversified her experience with MFS Investments Management. She then led the marketing and communication department for Boston University’s Howard Thurman Center during its expansion.

Marivic is also passionate about building women up and empowering them through using clean beauty products. She gets to run a small business with a community of like-minded women, who support each other through the ebbs and flows of life and encourage each other to challenge themselves for their own personal growth.

Marivic was raised in a Filipino-American family of seven. Needless to say, the household was consistently filled with laughter, loudness, and everything in between. She grew up in a very tight-knit family and community, which embodies her values of having authentic relationships. This has always played an integral part of her career, as many of her roles revolved around creating and establishing authentic relationships.