Dirk Lobowsky

Dirk Lobowsky is an accomplished professional in the hospitality industry, currently serving as Senior Vice President of Global Sales at both Freehand Hotels and Generator since July 2022. Prior to these roles, Dirk held various sales and leadership positions including Vice President Commercial at Fleming's Hotel Management & Servicegesellschaft mbH & Co. KG and Vice President Sales at Pentahotels. Dirk's extensive experience also includes a period as a freelancer specializing in commercial development, transformation, change management, leadership, project management, and entrepreneurship. Early career achievements include serving as National Account Manager MICE at Queens Gruppe Deutschland, showcasing a solid foundation in account management.