Vaishnavi Kancherlapalli

Vaishnavi Kancherlapalli is a User Researcher at Freeletics since January 2022, focusing on developing gamification strategies to enhance user motivation and engagement with the app. Vaishnavi's previous experiences include a role as Master Thesis Candidate at Regiondo, where the focus was on improving interdepartmental communication regarding feature requests for a SaaS product, and a project for Sony Music Entertainment aimed at ensuring Visual Creatives understood the Artist Brand through ethnographic research. Additional roles include a Work Student position at Tradedoubler, contributing to client development and marketing campaigns, and involvement in customer-centric projects at Mercedes-Benz Consulting GmbH. Vaishnavi holds a Master of Arts in Design Management from Macromedia University and a Bachelor of Technology in Industrial and Production Engineering from Manipal Institute of Technology.