Larry Allen

VP Global Strategy, Data, Measurement & Addressable

Larry Allen is a seasoned professional with over 20 years of experience in media, marketing, measurement, and ad technology. They have held influential roles such as VP & General Manager at Viewpoint Corporation and President at Yieldex, where they focused on revenue operations and business intelligence. Currently, Larry serves as the VP Global Strategy at FreeWheel, leading innovation in data and technology for advertising. Additionally, they are an active member of the Board of Directors for both the Coalition for Innovative Media Measurement and Go Addressable. Larry earned a BSBA in Management from PennWest Clarion.

Location

New York, United States

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