Frella is a group dedicated to create the finest hospitality concepts, focusing on our core principles of keeping community at the forefront. 

Our goal is to become the leading restauranteurs of Pakistan and put Pakistan on the map by launching internationally, empower our youth and drive the culinary industry of Pakistan forward. Our experience and learning has inspired us to introduce a global concept in Pakistan, bringing about a local face into the global culinary industry.

Restaurants

Frella

The Karachi office focuses on design, finance, and logistics, supporting creative and operational functions in the region.

Karachi

Frella's headquarters in Karachi, Pakistan

Hashair J. Ahmedani

Basit Qureshi

Muhammad Safee ullah

Hammad Iqbal

michelle desouza

This department focuses on strategic direction and overall management of the organization.

Executive Leadership

This department manages financial activities, budgeting, and resource allocation to ensure efficient operations.

Finance Operations

This department oversees the development and strategy of brand portfolios to enhance market presence and consumer engagement.

Frella

Org chart

Teams

Executive Leadership

Finance Operations

Brand Management

Offices

Frella

Org chart

Teams

Executive Leadership

Finance Operations

Brand Management

Offices

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