Laurent Amiand

Laurent Amiand serves as the Directeur de la communication et des affaires publiques at Croix-Rouge française since March 2020, overseeing five departments and significantly influencing the institution's image and strategy. Previously, Laurent held the position of Directeur de la communication at Sidaction from February 2015 to March 2020, where Laurent enhanced the brand's visibility through strategic media alliances. Experience at France Télévisions included managing public relations, while a tenure at the Mairie de Toronto involved advising on cultural initiatives. At the Mairie de Paris, Laurent coordinated the city's cultural strategy alongside political leadership. Early career roles encompassed positions in purchasing, production, logistics, and management in various organizations, including GBNC and Galerie Olga Soe. Academic qualifications include a Baccalauréat littéraire from lycée Alfred Kaesler.