Riviera Fitness Inc.
Joey Rice is an accomplished Marketing Director with extensive experience across multiple organizations, including Paramount Acceptance, The Parks Health & Fitness, and Riviera Fitness Inc., since 2011. Currently serving as a Marketing Strategist at Aldous & Associates, PLLC, since August 2019, Joey has developed expertise in driving traffic and generating leads through a blend of online and traditional advertising methods. Educationally, Joey holds an MBA from Westminster University and a Bachelor of Arts in International Studies and Economics from the University of Utah. Previous roles include client relations at Automated Spa and an internship with the British Parliament, showcasing a diverse background in marketing and international project management.
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Riviera Fitness Inc.
Riviera Fitness Centers, Inc. (French Riviera Spa, French Riviera Fitness, Riviera Family Fitness, and Riviera Ladies Fitness) began more than 35 years ago with our first gym in Memphis, Tennessee. Over the last 35 years, we have been busy expanding across the South to include locations in New Orleans, Louisiana, the Florida Gulf Coast and Alabama. This expansion, along with our focus on providing affordable fitness to the communities we service, has catapulted us into a multi-million dollar health and fitness leader. A strong dedication to the well being of our members and a firm commitment to keeping fitness affordable has made us the South’s most popular health club franchise.