Frequency Foundry
Renee Graumann has extensive experience in project management and customer relations, currently serving as Manager of Customer Retention and Senior Functional Analyst at Frequency Foundry since October 2011. Prior roles include Construction Project Coordinator at BMP Construction Management, and Office Manager & Executive Assistant at Rethink55 Workflow Solutions, where responsibilities encompassed project planning, procurement, HR tasks, and executive support. Additional experience includes positions at National Payments, Mortgage Alliance, and Verdatech Energy Management, highlighting competencies in client management, proposal creation, and office administration. Renee has pursued education at Mount Royal University, further enhancing professional skills and knowledge.
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Frequency Foundry
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Our driving philosophy is quite simple. We work to transform both your sales and customer experience, transcending the status quo of your industry or category. The result is richer customer engagement, deepened loyalty, reduced operational cost and accelerated revenue growth. It has been said that you can define who you are by stating who you are not. We are not a business strategy firm. We are not an advertising or branding agency. We are not an information technology company. Yet we draw on all three of these disciplines to design Customer Resonance in what has been traditionally called Customer Relationship Management (CRM). Most CRM implementations fail. We think that is a shame. The technology has been around for over a decade and the platform is mature. We’re here to change that statistic. CRM failures have much less to do with incapable technology, but rather flaws in the strategy (or the lack thereof), the ownership (or the lack thereof), the expectations or the implementation approach. We believe this is due to a technology based approach to CRM. CRM is not a technology, it is a belief, it is a mindset, and it is a pervasive, disruptive and positive transformation that can be enabled through technology. We founded Frequency Foundry with the idea of combining a left-brain technical approach with a right-brain creative perspective to form a holistic view to designing business development and customer strategies that utilize CRM technology. As a result, we have a passion and an aptitude for business strategy, brand strategy, user experience design, consumer research and CRM technology development and implementation. We are also a product of our experience and our environment. Living and working in an oil and gas town surrounded by prairie, we have developed a strong background working with B2B companies in the oil and gas industry, public sector and higher education.