Patrick Roden

Patrick Roden has a diverse work experience in digital marketing. Patrick is currently working as a Digital Marketing Manager at Fresh Car Valeting, where they are responsible for the central marketing strategy, brand, planning, and budgeting. Additionally, they analyse customer data and behavior to inform marketing decisions and focuses on SEO, PPC, CRO, Email, Paid & Organic Social strategies.

Prior to this, Patrick worked as a Paid Search Account Manager at Storm ID, where they managed paid search accounts. Before that, they held roles at Sentius Group as a Senior Account Executive, managing paid media campaigns and developing digital strategy plans for clients. Patrick also worked at Found Digital, where they were a Pay Per Click Analyst involved in managing paid campaigns and developing short and long-term strategies.

At Digital Next Australia, Patrick initially worked as a Digital Marketing Intern, conducting market research and managing social media tasks. Patrick later became a Junior PPC Account Manager, where they onboarded new clients, wrote search campaigns, and reported on paid search strategies.

Overall, Patrick has demonstrated expertise in digital marketing, including paid search, social media, SEO, and strategy development.

Patrick Roden completed their Master's Degree in Communications and Media Studies at Monash University from 2015 to 2016. Prior to that, they obtained their Bachelor's Degree in Media Studies & History from Teesside University, studying from 2010 to 2013. Additionally, Patrick has obtained several certifications including the Google AdWords certification - Advanced Search Advertising from Google in January 2018, the Marin Search Certification from Marin Software in November 2016, and the Google AdWords Certification - AdWords Fundamentals from Google in August 2016.