In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. 

Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling.

In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.

Beauty & Cosmetics

Cosmetic Surgery

Fresh

Fresh's headquarters in New York, NY, United States

This department focuses on store design and the presentation of products to enhance customer engagement and sales.

Visual Merchandising

This department focuses on driving sales and providing educational support to clients and teams.

Sales and Education

This department focuses on promoting products and services while driving sales initiatives to maximize revenue.

Sales and Marketing

This department focuses on developing and executing marketing strategies across various channels to enhance brand awareness and drive consumer engagement worldwide.

Global Marketing

This department focuses on overseeing and executing design and creative projects to support the organization's branding and communications.

Creative Services

The Product Development team at Fresh is responsible for conceptualizing, formulating, and bringing to market innovative beauty and skincare products that align with the brand's ethos of blending indulgence with effectiveness. They work collaboratively to research global trends, source natural ingredients, and refine product formulations to deliver high-quality offerings. By leveraging insights from the LVMH partnership, they ensure each product meets the highest standards of luxury and efficacy, further enhancing Fresh's reputation as a leader in the beauty industry.

Product Development

This department focuses on the design, engineering, and management of packaging solutions to enhance product presentation and functionality.

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Other teams

Sales and Education

Sales and Marketing

Global Marketing

Creative Services

Product Development

Packaging Development