Racha El Aawar

Racha El Aawar has a diverse work experience in marketing and has held various roles in different companies.

- From 2014 until the present, they have worked at Fresh Del Monte, starting as a Marketing Coordinator and progressing to become the Regional Marketing Director for the MENA region. In this role, they have been responsible for overall marketing strategy, planning, and execution across multiple categories and product lines. Racha has successfully increased brand awareness and recall by 20%.

- In 2013, Racha worked as a Marketing Coordinator at Hi Foods General Trading, where they focused on food retail and led rebranding and website launch initiatives.

- Prior to that, they were a Marketing Coordinator at 2 The Point in 2012.

(Note: The end dates for some roles are not provided)

Racha El Aawar obtained a Bachelor of Science (BS) degree in Marketing and Management from the Lebanese American University in the years 2008 to 2012. Racha also holds various certifications in Communication Skills for Modern Management, Finance for Non-Financial Managers, Introduction to Artificial Intelligence, and Project Management Foundations, obtained from LinkedIn in the year 2023.