Reakey Seda

Reakey Seda is responsible for strategic communications planning, knowledge dissemination and outreach to the key markets that they seek to influence. He works primarily in the areas of advocacy and lobbying, capacity building and market linkages and building audiences for the arts. Before joining the association, Reakey served as a brand experience creative for marketing and communications. Reakey spent most of his career in the advertising space. He was the Brand Experience Creative EXP Momentum, where he worked for some years; and before then held similar positions at Xtreme Media Solutions Africa and Events Africa where he also oversaw brand strategies and market activations. Reakey holds an MSc degree in Corporate Communication from Daystar University and a BSc in Graphics Communication & Advertising from Moi University.