Pete Austin

Pete Austin is the current Chief Innovation Officer and Founder at Fresh Relevance. Pete has over 20 years of experience in programming, architecture, and research.

Pete founded Email Reaction in 2001 and served as its Director until 2006 when it was bought by smartFOCUS. Pete then became the Development Director at smartFOCUS, a position they held until 2011. During their time at smartFOCUS, they oversaw the development of an ESP (Email Reaction, eChannel, smartFOCUS digital) and an analytics platform (ADS, Viper, smartANALYZER). In 2011, they left smartFOCUS to start Fresh Relevance.

Fresh Relevance is a real-time personalization platform that helps brands deliver relevant customer experiences across all channels. Pete’s experience in programming, architecture, and research has been instrumental in the development of Fresh Relevance. Under their leadership, Fresh Relevance has become a leading player in the customer experience personalization space.

Pete Austin first completed a Master of Arts in Natural Sciences at the University of Cambridge. Pete then went on to complete a second degree in Computer Science at the same university.

Their manager is Mike Austin, CEO, Founder. They work with Huriyyah Dhanse - VP of Customer, Eddy Swindell - CRO, Founder, and David Henderson - CTO.