Heidi Rasmussen

Heidi Rasmussen has a wealth of experience in various roles, across different industries. Heidi is currently the Co-founder & CEO of freshbenies, providing practical healthcare solutions to employers and employees. Heidi is also the Co-Owner of Benefit Brainstorm, Inc., offering innovative benefit solutions for large organizations. Previously, Heidi held leadership positions at JCPenney, overseeing merchandising strategies and brand development. Heidi holds a Bachelor of Science in Business and has pursued additional education in marketing and entrepreneurship.