Vivek Joshi

Vivek J is a seasoned data professional with extensive experience in analytics and data science across various industries. Currently serving as a Senior Data Analyst at FreshBooks since April 2022, Vivek previously held the position of Senior Analyst, Growth at Propel Holdings, where significant profitability improvements were achieved by leveraging prescriptive analytics. Prior roles include Marketing Analytics & Insights Manager at BMO Financial Group, where multivariable predictive lifetime value models were constructed, and Senior Analyst, Marketing Analytics at Chico's FAS, Inc., focusing on personalized customer targeting that generated substantial revenue increases. Early career experience includes data science at Adknowledge, marketing analytics at Hertz, and data engineering at Tata Consultancy Services. Vivek holds a Master's degree in Analytics from Louisiana State University.