FreshCut Paper
Peter Hewitt is a seasoned entrepreneur and product designer with a diverse background in creating innovative consumer products. As the founder of FreshCut Paper since January 2021, Peter has developed a unique platform for enchanting popup products that offer a sustainable alternative for sending flowers. Additionally, as the founder of Wisp since February 2014, Peter has fostered a community for sharing and inspiration. Peter's previous ventures include founding Tea Forte, which became a leading global tea brand, and serving as managing partner at Swing Sacchi, where design-focused housewares were created. Peter also founded SACCHI, focusing on design and gift items. Earlier in their career, Peter worked as a product designer for The Museum of Modern Art, crafting a range of housewares and design objects. Peter holds a Bachelor of Fine Arts in Industrial Design from the Rhode Island School of Design.
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FreshCut Paper
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Nearly 80% of fresh cut flowers are imported into the United States traveling thousands of miles. To be kept fresh, they need to move fast and be kept cool. That means airfreight and refrigeration - both huge contributors to climate change. Our founder, Peter Hewitt, saw that as a problem and looked for an alternative. Fortunately, Peter is not just an ordinary person but a world renowned designer and entrepreneur. A graduate of the Rhode Island School of Design, Peter developed products for Disney, Revlon, Crate & Barrel and the Museum of Modern Art (MoMA) before launching Tea Forte and building a successful business and brand sold in over 35 countries. In this new endeavor, Peter has spent 2 years designing and developing a new concept for flowers. A Pop-Up paper flower standing bouquet. While not meant to replace fresh flowers on the most special occasions, these can be an everyday flower that lasts. Something to add color to a room or a smile on someone's face. FreshCut Paper's products are meant to be both minimalist (ships flat) and expressive (whimsical designs and vibrant colors). We are introducing the line with 6 traditional flowers but are already designing new arrangements that are more dramatic and show the possibilities of our novel and patented structure. We hope you are intrigued by our products and welcome the opportunity to discuss them further.