Nearly 80% of fresh cut flowers are imported into the United States traveling thousands of miles. To be kept fresh, they need to move fast and be kept cool. That means airfreight and refrigeration - both huge contributors to climate change.

Our founder, Peter Hewitt, saw that as a problem and looked for an alternative. Fortunately, Peter is not just an ordinary person but a world renowned designer and entrepreneur. A graduate of the Rhode Island School of Design, Peter developed products for Disney, Revlon, Crate & Barrel and the Museum of Modern Art (MoMA) before launching Tea Forte and building a successful business and brand sold in over 35 countries.

In this new endeavor, Peter has spent 2 years designing and developing a new concept for flowers. A Pop-Up paper flower standing bouquet. While not meant to replace fresh flowers on the most special occasions, these can be an everyday flower that lasts. Something to add color to a room or a smile on someone's face.

FreshCut Paper's products are meant to be both minimalist (ships flat) and expressive (whimsical designs and vibrant colors). We are introducing the line with 6 traditional flowers but are already designing new arrangements that are more dramatic and show the possibilities of our novel and patented structure.

We hope you are intrigued by our products and welcome the opportunity to discuss them further.

Flowers

Freight

FreshCut Paper

Peter Hewitt

Thomas Ginivisian

Kendra Silvestri

Jennifer Hill-Battilana

Amanda Fennel

Brianne Buote

The Product Development and Design team at FreshCut Paper is responsible for conceptualizing and creating innovative, eco-friendly paper flower products. This team collaborates on design aesthetics, functionality, and market positioning, ensuring that each bouquet captures the whimsical and vibrant essence central to the brand. They also focus on refining the patented structure and exploring new arrangements, ultimately aiming to enhance the user experience and broaden the product line for various occasions.

Product Development and Design

Customer Experience Team

Product Development and Design

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Other teams at FreshCut Paper

Customer Experience Team