Tuba E. is an executive leader in strategy and analytics with a proven track record in generating revenue through data-driven decisions. Currently serving as the VP of Data & Analytics at FreshDirect, Tuba develops organization-wide systems and processes to enhance decision-making and operational growth. Previously, Tuba held key roles such as Senior Data Analyst at FreshDirect and Co-founder of RebelBase, and participated in initiatives like the UBS Fellowship at The Fourth Effect. Tuba holds multiple master's degrees in management and computer sciences, along with a bachelor's degree in chemical and industrial engineering.
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