Matt Downey is a seasoned entrepreneur and business leader with extensive experience in digital media and marketing. As the Founder and CEO of Freshwater Digital since June 2010, Matt has overseen a range of services for companies operating in the Digital Out of Home/Place Based Media sector. Additionally, Matt co-founded Wave Signage in January 2012, offering retailers innovative tools to enhance their advertising strategies through dynamic content creation. Previous roles include founding Scriptcraft, serving as Alternative Marketing Manager at Meijer, and holding the position of Vice President of Business Development at PRN. Matt's career began at Daymon Worldwide as a Sr. Business Manager. Matt holds a BA in Food Marketing from the Haworth College of Business at Western Michigan University.
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