Lars Andreas Cimber is a seasoned tech leader and CEO with extensive experience in UX, design, and app development. They served as Vice President at Unwire, where they built a high-performing team and led innovative projects in mobile payments and ticketing. Lars has held key roles at companies like Nokia and Jayway, focusing on product management and strategic experience definition. They are currently the CEO at Fresto.io, continuing to drive impactful solutions in the digital commerce space. Lars earned a PhD in mobile data service adoption and has lectured on organizational theory and design.
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