Cathleen Koo

Cathleen Koo is an experienced public relations professional with a strong background in media relations and strategic communications. Beginning a career at 360 Public Relations as a Director, Koo successfully established the agency's New York City office and consumer division. Koo then served as Director of the Consumer Division at Havas Formula, overseeing a 10-person team. Moving forward, Koo held senior positions at BCW Global and DEVRIES GLOBAL, where notable achievements included significant increases in media engagement and brand perception. Currently serving as Vice President at Freuds Group, Koo continues to provide expert counsel on media strategy and reputation management, while also working as a freelance consultant, refining earned media tactics and storytelling narratives for various clients.