Mel Paramasivan

Mel Paramasivan is an Associate Director at Freuds Group since July 2025, focusing on senior account leadership within Freuds+, an organization dedicated to health, equity, and sustainability. Previous roles include Global PR and Communications at UNHCR from June 2023 to July 2025, and leading digital communications at The Crown Estate, emphasizing corporate responsibility and sustainability. Mel has also developed strategic communications at Wellcome Trust, Thomson Reuters Foundation, Adam Smith International, and other notable organizations, delivering impactful campaigns and securing media coverage. Academic credentials include an MSc in Anthropology and Development from The London School of Economics, a BA in Publishing from Loughborough University, and a short course in Business Sustainability Management from the University of Cambridge.