Danielle Lawrence

Founder & CEO at Freyda

Danielle leads a team of experienced finance professionals, technologists and PhDs to deliver machine learning, natural language processing and artificial intelligence solutions and help organizations increase productivity, reduce operating costs and make better business decisions.

Danielle started her career in asset management at Goldman Sachs’ Alternative Investments and Manager Selection Group covering over $38 billion of private equity commitments. She also held roles as an Investment Professional at JRJ Group focused on European financial services and technology and an Investment Manager at Elysian Capital, a UK mid-market private equity fund. Danielle holds a B.Sc. in Economics from the University of Bristol.

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