Simona Kalachov

Simona Kalachov is a seasoned marketing professional with expertise in branding and content creation. Currently serving as the Head of Brand Marketing at Frich Money since November 2020, Simona is instrumental in promoting the first social finance app designed for Gen Z, which is supported by Mastercard and funded by Financial Venture Studio and Antler. Prior to this role, Simona contributed to TikTok from July 2020 to September 2021, holding positions as Content and Branding Designer, Product Trainer, and Content Specialist, demonstrating a strong background in digital content and marketing strategies.