Lara Berman Krinsky

Lara Berman Krinsky has a diverse range of work experience in various roles and industries. Lara started their career as a Media Producer at SFK - Success for Kids, where they co-wrote and developed an international curriculum. From there, they worked as a Freelance/Contract Broadcast Journalist, Blogger, Online Video Producer, and Writer, creating content and collateral in a deadline-driven environment.

Lara then founded their own content creation company called Israel in Context. In this role, they developed creative concepts, implemented company branding, and managed marketing campaigns and strategies for both their company and clients.

Lara also worked as a Writer and Video Producer at StandWithUs, where they co-strategized and executed the online "BIG" campaign. Lara 'swork on this campaign went viral within 48 hours and significantly increased website traffic.

Lara later served as a Los Angeles Correspondent at Jewish News One (JN1), producing original video content for web and broadcast mediums. Lara also managed and grew the web presence of JN1 through blogs and social media.

Lara then moved on to Lieberman Research Worldwide, where they worked as a Marketing Manager for an international market research company. In this role, they assisted the VP Marketing and Sales, developed high-value content, and improved website traffic and social media following.

Next, Lara joined Israel & Co. as a Manager of Events & Marketing. Lara was responsible for event management and execution, including visual conceptualization, communication, vendor management, and logistics.

Lara then worked at the Israeli American Council (IAC) as a Freelance Senior Copywriter, conducting interviews, writing op-eds, and generating donor communications.

Most recently, Lara worked at Friends of the Israel Defense Forces (FIDF) in multiple roles. Lara started as a Senior Marketing and Events Manager, overseeing event marketing for FIDF's galas and events worldwide. Lara then became a Senior Marketing Manager, National Brand and Creative, leading the marketing for key fundraising initiatives. Currently, they serve as the National Director of Content and Production, where they develop strategic content approaches and leads a team to produce compelling and relevant content to drive engagement and donor acquisition.

Lara Berman Krinsky has a diversified education history. Lara pursued their Masters of Arts in Journalism from the University of Southern California between 2006 and 2008. Prior to that, from 1998 to 2002, Lara attended New York University and obtained a Bachelors of Fine Arts degree in Drama. In 2012, Lara earned a Certificate in New Media and Public Diplomacy from Ariel University Center of Samaria.