Louise Wachtmeister has extensive work experience in various roles and industries. In 2003, they founded ASMALLWORLD, a global invite-only social network, where they served as the Chief Marketing/Commercial Officer until 2009. From 2009 to 2011, they were the Founder, President, and CMO of AHAlife. Louise then joined Viaplay Group in 2013, starting as the Head of Communications MTGx before becoming the Director, Head of Brand & Communications Viaplay & MTGx in 2014. In 2016, they transitioned to the role of Head of Corporate Communications Viaplay until 2017. From 2017 to 2018, Louise served as the Head of Central Marketing at Viaplay Group. In 2018, they founded Friendtivity. Prior to their entrepreneurial ventures, Louise had experience as a Nämndeman Avd 16 Brottsmål at Stockholms Tingsrätt and as a Junior Associate at JKL. Louise also held positions in the education and sports sectors, serving as a Ledamot Utbildningsnämnden at Stockholms stad from 2002 to 2005 and a Ledamot Idrottsnämnden och Vice Ordförande Bidragsutskottet from 1998 to 2002.
Louise Wachtmeister attended Östra Reals Gymnasium from 1994 to 1997. Then, between 1997 and 2001, they pursued their education at Stockholm School of Economics, although the degree name and field of study are not specified.
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