Marketing and Brand Management

The Marketing and Brand Management team at Froneri is responsible for developing and executing innovative marketing strategies to enhance brand recognition and drive consumer engagement across global markets. They manage product positioning, oversee promotional campaigns, and collaborate with trade partners to maximize sales and market share in the competitive ice cream industry. This team plays a crucial role in building Froneri’s portfolio of brands while adapting to regional preferences to ensure alignment with the company's vision of being the world’s best ice cream company.