Guillermo Soto is a Senior Retail Media Manager and Team Lead with a robust background in performance marketing and retail media strategy, previously excelling at Amazon as an Advertising Account Specialist. With experience in managing cross-functional teams, they focus on data-driven decision-making to optimize advertising campaigns. Currently pursuing an MBA at EAE Business School, Guillermo aims to enhance their leadership and strategic management capabilities within the digital advertising and e-commerce sectors. Their professional journey also includes managing a fleet for Uber and serving as a Lead Trafficker at Azzgency, where they drove campaign performance and mentored a team.
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