Kristen Williams

Kristen Williams is an experienced Senior Content Lead at Front Row, effective November 2023, bringing extensive expertise in creative direction and content strategy for various beauty and wellness brands. With a successful freelance career since October 2018, Kristen has collaborated with notable brands such as Drunk Elephant and Caudalie, producing a wide range of marketing materials. Prior experience includes serving as a Senior Manager at SuperOrdinary, where Kristen built a creative team and implemented data-driven content best practices that significantly contributed to the company's rapid growth. Earlier roles at RedFlash Group and Sunquest Technologies involved developing marketing strategies, managing accounts, and executing product launches, yielding measurable successes in market share and user engagement. Kristen holds a BSBA in Business Management from the University of Arizona.