Tyri Squyres

Tyri Squyres possesses extensive experience in marketing and public relations within the airline and hospitality industries. Currently serving as Vice President of Marketing at Frontier Airlines since May 2014, Tyri leads all marketing, sales, and loyalty efforts, contributing to a significant brand transformation. Prior roles include Marketing Director at Volotea, where Tyri developed strategies for brand growth in key European markets, and Managing Owner of upLiFT Marketing, specializing in travel and tourism consulting. Additionally, Tyri held the position of Vice President of Marketing & Sales at Allegiant Air, leading a large team and overseeing corporate messaging. Previous experience also includes roles in public relations at Aladdin Gaming, R & R Partners, and Rio All-Suite Casino Resort. Tyri holds a B.A. in Communications from the University of Nevada.