Jennifer Lefebvre

Jennifer Lefebvre has a strong background in e-commerce and digital merchandising. Jennifer started their career as an e-Commerce Copy Editor at Blair Corporation in 2004, where they were responsible for managing editorial content for their website and email campaigns. Jennifer then joined Blair Corp. and Orchard Brands in 2006 as a Product Manager, overseeing product content, site search, and navigation for a large number of SKUs. During their time there, they achieved significant revenue increases through various initiatives such as optimizing cross-selling and implementing web exclusives.

In 2012, Jennifer moved to The Vermont Country Store, where they served as the Manager of Digital Merchandising & Analytics. In this role, they managed digital merchandising, analytics, email marketing, and content strategy for the specialty retailer. Jennifer focused on improving conversion rates, usability, and overall brand integrity through testing initiatives and responsive design development.

Jennifer's most recent position was as the Director of Ecommerce at Frontier Co-op, starting in 2014. Jennifer ran all aspects of their e-commerce business, including managing Amazon accounts, marketplaces, B2B, and D2C channels. Under their leadership, Frontier Co-op achieved exceptional e-commerce penetration, surpassing industry peers. Jennifer also developed effective teams and built strong leaders within the organization.

Overall, Jennifer Lefebvre has a proven track record of driving revenue growth and implementing successful e-commerce strategies throughout their career.

Jennifer Lefebvre completed a Management Essentials Certificate at Columbia University in 2021. Prior to that, they earned a Digital Marketing Strategies Certificate from Northwestern University - Kellogg School of Management in 2020, with a specialization in Digital Marketing Automation and AI. Jennifer's educational background also includes studies in Dairy Science at Delaware Valley College, though the specific degree attained is not mentioned.