Anu Narasimhan is a faculty member at India’s premier technology institution, Indian Institute of Technology Bombay. She is Professor of Practice at the Desai-Sethi School of Entrepreneurship. Prior to joining IITB, she spent more than 24 years in Strategy & Marketing roles in Indian consumer companies building brands in categories like CPG, lifestyle and telecom – including India’s most preferred food brand Britannia and leading lifestyle brands Titan, Lakme, Vodafone. She is an engineer from IIT Bombay and has a Business degree from IIM Bangalore.