Veronica Pecoraro

Veronica Pecoraro is an experienced professional in the food industry, currently serving as the Regional Key Account Manager at FRoSTA AG since January 2018, where responsibilities include managing the Frosta Brand, La Valle degli Orti, and Mare Fresco, overseeing peripheral commercial agreements, planning promotional activities, and managing sales budgets and investments. Prior to this role, Veronica worked at Findus Italia (Nomad Foods) from May 2011 to December 2017 as an In Store Account, focusing on a wide network of supermarkets and hypermarkets in Western Sicily, ensuring product assortment and in-store promotions were executed. Earlier, Veronica gained experience as a sales promoter at Caffè Mauro in late 2009. Veronica holds a Laurea Magistrale in Comunicazione Pubblica d'Impresa e Pubblicità from Università degli Studi di Palermo, completed in 2015.