Shopee
Ying Xuan Lim is a Business Development Partner at Enterprise Singapore, where leadership in strategy and industry development has supported the Agri-foodtech ecosystem's growth to 200 startups over four years, focusing on innovation, talent, and equity financing. Previous experience includes a diverse range of roles, such as a Management Associate managing projects related to China's five-year plan and public health during the Covid-19 pandemic. Ying Xuan has also contributed to brand marketing at 3M, conducted user research at MING Labs, and developed marketing strategies at various startups, gaining significant insights into consumer behavior and digital marketing. Ying Xuan holds a Bachelor's degree with Honours in Business Administration and Marketing from the National University of Singapore and has also studied at Fudan University.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.