Lis Cravens

Lis Cravens is a seasoned executive in brand management and marketing with extensive experience in leading various business units. Currently serving as Senior Vice President of Brand Management and Sales at Fruit of the Loom, Inc., since 2017, Lis manages financial performance across multiple sectors and oversees brand communication and consumer insights. Prior roles include Vice President of Marketing and Merchandising at Fruit of the Loom, and Vice President of Marketing, Consumer Research and CRM at Belk. Previously, Lis held leadership positions at Hanesbrands Inc. and Sara Lee Branded Apparel, demonstrating a strong background in profitability management, marketing strategy, and consumer engagement. Lis holds an MBA from Wake Forest University School of Business and a Bachelor of Science in Marketing from Western Kentucky University.