Naima Bush

Fruitful is a financial wellness platform that provides radically customer-aligned banking with expert financial guidance, 24/7 customer service, and powerful personal finance tools. Fruitful provides these services for a transparent, affordable subscription fee rather than operating off of opaque spread lending, hidden account fees, and product cross-selling. By combining this revenue model with best-in-class service and expert guidance from real people, Fruitful is reimagining consumer banking with an unwavering focus on helping its members access greater financial understanding and a more secure financial future.