Lars Rikse is a seasoned executive with extensive experience in strategy and business development across various sectors. Currently serving as SVP Strategy and Chief of Staff to the CEO at Fruitist since September 2023, Lars has successfully transformed the company into a global premium brand. Prior to this, Lars was the General Manager at Supergut, where the business was launched and revenues exceeded $20 million. Lars also held key roles at Winc Wines, Red Bull, Bain & Company, and Cambridge Associates, specializing in growth strategies, brand marketing, and operational execution. Lars holds two master's degrees in Structural Engineering from the University of Cambridge and in Civil Engineering from KU Leuven.
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