James Male

James is currently the Vice President of Strategy at FRUKT, where they build entertaining brands that resonate with culture. Previously, James held various roles, including International Account Director at OMD EMEA, where they managed the Sony Music International account across 13+ markets, and was the Founding Director of Unique 3 Ltd, establishing notable entertainment brands. James's educational background includes a BA (Hons) in History from The University of Sheffield and Mini MBAs in Brand Management and Marketing from Marketing Week.