Christina Cubeta

Christina Cubeta, Chief Merchandising Officer and Consumer Division Head for FTD & ProFlowers, joined the company in January 2021 bringing a unique combination of experience to the brand, having worked with and taken brands like Motherly, Quantcast, and Tribal DDB Worldwide from a powerful idea to market leader. Christina graduated from Muhlenberg College with double majors in Business Administration and Fine Arts and holds her MBA from Columbia Business School in Business Administration. At FTD, she is responsible for co-leading the consumer division for the iconic brand, overseeing merchandising, operations, new category development, planning, brand and product design, and e-commerce integration during a pivotal time for the business.