FTI GROUP
Daniela Ahrens is an experienced professional in product analytics and conversion optimization, currently serving as Team Manager of Product Analytics & Experimentation at FTI GROUP since January 2023. Previous roles include Growth & Insights Consultant at Greenpeace, Senior Consultant for Conversion Optimization at Trakken Web Services, and Lead Conversion Consultant at Catchi, where initiatives such as developing optimization strategies and establishing personal development schemes were implemented. Ahrens has also held various positions in digital conversion, including at Goodgame Studios, where management of landing page and app store optimization was a key focus. Educational background includes a Bachelor of Arts in Media Management from RheinMain University of Applied Sciences.
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FTI GROUP
With its brands, the FTI GROUP is the fourth largest travel operator in Europe. FTI Touristik, as well as the last minute operator 5vorFlug, the rental car broker driveFTI, the online portal fly.de, the largest German language tour operator LAL Sprachreisen, the Destination Management Company Meeting Point International, which is active in over 40 destinations worldwide, and the operator for promotional products BigXtra, belong to the FTI GROUP. Under the umbrella of the hospitality company Meeting Point Hotels the hotel brands LABRANDA Hotels & Resorts, Design Plus Hotels, Kairaba Hotels & Resorts, Club Sei and Lemon & Soul are bundled. The consolidator FTI Ticketshop is responsible for scheduled flight ticket sales while FTI Cruises bundles the cruise business. Around 10,000 travel agencies sell FTI products throughout Germany. The FTI GROUP has consolidated its franchise systems in its subsidiary Touristik Vertriebsgesellschaft mbH (TVG). Under the TVG the Group brings together its franchise systems with the brands sonnenklar.TV Reisebüro, 5vorFlug and Flugbörse. Other important distribution channels are the travel shopping channel sonnenklar.TV and the British online B2B provider for hotel bookings, Youtravel. In Austria FTI is represented by a subsidiary in Linz, while FTI Touristik AG is located in Basel, Switzerland. The French tour operator FTI Voyages has been part of the FTI Group since 2012. With FTI Reizen the Group is also active in the Netherlands since 2016. The service center erf24 and travianet and touristic24handle bookings from the FTI GROUP and external customers. Headquartered in Munich, the FTI GROUP employs 10,000 staff worldwide and achieved sales volumes of 3,6 billion euros in the fiscal year 2017/18