Lori Serles

Lori Serles has a diversified work experience spanning over three decades. Lori started their career as a Technologist Cytogenetic II at Medical Genetics - University of California San Diego in 1984, where they worked until 1995.

Lori then moved on to Applied Imaging, where they held various roles, including Customer Support Manager (1995-1998), Technical Support Manager (1998-2004), and Marketing Communications Manager (2004-2008). During their time at Applied Imaging, they were involved in producing user documentation, coordinating software verification and validation procedures, and designing user interfaces and workflows.

After Applied Imaging, Lori joined Genetix as a Marketing Communications Manager from 2008 to 2011. Their responsibilities included launching and developing the company's commercial website, implementing online advertising and SEO strategies, and creating targeted e-marketing campaigns.

From 2011 to 2014, Lori worked as a Marketing Communications Manager at Molecular Devices, a Danaher company. In this role, they focused on marketing biotherapeutics, microbial colony pickers, and automated electrophysiology product lines. Lori was also involved in implementing new digital marketing systems, including Act-On marketing automation and Demandbase targeting platforms.

Currently, Lori is associated with FUJIFILM Irvine Scientific, where they started as a Marketing Communications Manager in 2014. Lori was later promoted to Senior Manager, Marketing Communications in 2017 and, most recently, assumed the position of Associate Director Corporate Communications in April 2020. In their current role, Lori oversees team management, marketing communications, product development, budgeting, and the planning and implementation of marketing platforms. Lori is also responsible for creating a new functional department for the company.

Overall, Lori Serles brings extensive experience in marketing communications, team management, and strategic planning to their current position. Their diverse background in the biotech industry and expertise in digital marketing make their a valuable asset to any organization.

Lori Serles attended UC San Diego from 1982 to 1985, where they obtained a Bachelor of Arts (BA) degree in Biology, General. Prior to this, from 1980 to 1982, they attended the University of Southern California, although no degree or field of study information is provided for this period.