Fujikura’s mission is to produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers. We will achieve this through our commitment, collaboration, integrity, innovation, leadership and performance with our customers, shareholders, partners, and employees - allowing us to craft the most desirable products, services and educational tools.

In 1995, when Fujikura's signature Speeder was first launched, it paved the way for a revolution in the golf shaft industry. Speeder was the first shaft to use premium advanced materials and initiated a new market in golf shafts. Since that time, Fujikura, Speeder, and the shaft industry as a whole have experienced a massive boom in popularity as more and more players learn the value of a quality, high performance golf shaft. Playing better golf is not just about the player; it is also about the equipment and finding the best fit for you. Two decades later, we remain as passionate and dedicated as in the beginning… always looking for the next quantum leap, always looking for the next advance to improve your game.

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