Jake Freivald

Vice President, Product Marketing at Fulcrum

Jake Freivald has a diverse work experience spanning over several decades. Jake currently works at Fulcrum as the Vice President of Product Marketing, where they focus on modernizing the mobile workforce through their no-code SaaS platform. Prior to this, Jake held roles at Lower48 Analytics, Inc. as a Member of the Board of Directors and Board of Advisors. Jake also worked as a Contributing Analyst at Eckerson Group.

Jake's longest tenure was at Information Builders, where they held various roles including Vice President of Product Marketing and Vice President of Corporate Marketing. During their time at Information Builders, they rebuilt a team and handled product strategy, content creation, and marketing efforts across various technical and business subjects. Jake also managed a budget and a team responsible for brand and demand, achieving consistent lead generation growth. Additionally, Jake worked at iWay Software as the Vice President of Product Marketing and at Information Builders as a Product Marketing Manager, where they engaged in technical and marketing activities.

Before their career in the technology industry, Jake worked at Andersen Consulting, Prudential Life Insurance Company of America, and served as a Signals Intelligence Officer in the United States Marine Corps.

Jake Freivald attended Cornell University from 1987 to 1992, where they earned a Bachelor of Science (BS) degree in Electrical Engineering.

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