Fulcrum Research Group
Erik Coats is currently the Managing Partner at Fulcrum Research Group, a boutique provider of strategic market research with a focus on global healthcare. Prior to their current role, Erik has held various positions such as Executive Vice President at Observant LLC, Vice President at GfK Strategic Marketing, and Associate at Marketing and Planning Systems. Erik holds a PhD in Psychology from the University of Massachusetts Amherst and a BA in Psychology from The University of Texas at Austin.
Fulcrum Research Group
Fulcrum Research Group, a division of SAI MedPartners, is a premier primary market research company focused exclusively on healthcare. We design custom quantitative and qualitative market research to help our clients answer their key business questions. Fulcrum Research Group excels at helping clients: • Understand market dynamics • Identify a brand’s competitive edge • Find the optimal product positioning • Segment and prioritize customers • Create a messaging strategy to motivate action Clients rely on Fulcrum Research Group to deliver thoughtful research strategies, business-savvy analysis, and recommendations they can use to gain competitive advantage.