Fulcrum Suspensions
David Atherton is an accomplished sales professional with extensive experience as a National Sales Manager across multiple companies, including ZEDER Corporation and Fulcrum Suspensions Group. Currently, at ZEDER Corporation, David oversees the sales of various brands in Australia, New Zealand, and North America, focusing on market share growth through effective channel management, key account management, and sales staff development. Prior roles at Fulcrum and Tenneco involved similar responsibilities, including expansion of distribution channels and promotion implementation. David has a proven track record in sales strategy and market analysis, contributing significantly to organizational success. David's educational background includes studies at TAFE NSW and Craigmore Christian School.
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Fulcrum Suspensions
Fulcrum Suspensions Pty Ltd (Fulcrum Group) is an Australian based automotive aftermarket company specialising in suspension and steering solutions. Founded in 1976, the Fulcrum Group is responsible for three major brands. Fulcrum Suspensions, which serves as the service centre for the company, with multiple store locations spread throughout the east coast of Australia and a wider network of dealer locations spread throughout, the rest of the country. SuperPro Suspension which is regarded as one of the world’s best aftermarket suspension manufacturers. SuperPro engineers and manufactures bushings, control arms, sway bars and much more. Manufactured in Australia and distributed globally to over 40 countries, including dedicated warehousing in Australia, USA & UK. Formula Suspension, a unique range of shock absorbers, leaf springs, torsion bars and lift kits tuned and designed by the Fulcrum Engineering team. Formula 4x4 is renowned for its performance in the light truck & SUV market. With over 150 employees across 19 locations, including our in-house engineering department, distribution warehouses in Aust/US/UK, 14 retail stores and manufacturing facility, Fulcrum Group delivers world leading Automotive products and services.